Website Design

Website Design Newbury, Berkshire UK

Website Design. The average unique visit to a website has a duration of under 30 seconds and your website has just 8 seconds to present a compelling and decisively convincing argument for them to buy from you rather than your competition. So your website needs to be precise, specific and focussed to convey your message in the most effective manner.

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Most people will visit your website home page first and your drop out rate from it is likely to be high - ie it is the only page many people visit. This means you need to:

• Give visitors a flavour for everything.
• Entice visitors to click further into the website.
• Tell browsers what the website is about.

Therefore, your website home page should be an index/shop window. It has to be the hardest working page on your website as this is where you lay out your stall. It needs to convey all your brand values, your personality, what you do and why you are great. This means that every bit of real estate has to be put to good use.

Nowadays most potential customers for any product or service will research it and the company by visiting its website. There is nothing more frustrating than trying to find out more about a product or company and getting very basic information.Your website should act as a user-friendly informative sales tool that provides information on your business to encourage sales and enquiries. You need to make the visitor’s experience worthwhile otherwise there is no perceived benefit from visiting the website and you should use the opportunity to differentiate you from your competitors.