Sentinel Mailer Design
Sentinel has over fifteen year’s experience in power and console management, with products located in thousands of mission critical IT facilities, ranging from offshore oil and gas installations to global 24/7 rolling news providers.
This mailer was created as the key deliverable in a marketing campaign promoting the launch of a new product to a specific customer database. In an information saturated marketplace we needed something that would get the attention and could be easily referenced in the planned followup calls.
The Tardis theme was a clever way of communicating that this one product actually contained 5 separate products which would normally have to be purchased individually so there was a lot more in this 'box' than first met the eye.
We also used a clever but cost-effective folding mechanism to emphasise the message of looking inside the box.
Vanson Bourne Mailer Design
With inboxes overloaded and many people lacking the time or desire to click into each and every email Vanson Bourne required another method of communicating the results of recent research projects with their customer and prospect base.
This A6 sized-mailer was designed to act as an 'at a glance' taster, highlighting key or interesting statistics from various recent research projects to promote Vanson Bourne's market research offering and encourage recipients to visit the website for further information.
We utilised a word art design format for this mailer which provided recipients with bite-sized chunks of information that were
Eggbox Imaging Mailer Design
Eggbox Imaging are a well-established photographers and post production company based near London. They supply creative and contemporary fashion, packshot, product and commercial photography to a wide portfolio of fashion industry clients including Radley & Co,
Musto, Tula, Ben Sherman, Chester Barrie and Daniel Hechter.
Eggbox wanted a way of introducing themselves to new fashion clients that would get attention and enable them to start a conversation in what is a very crowded and competitive market. Key contacts in specific organisations were identified and as this was not a mass mailing campaign we were able to devise a really unique campaign that sat well with their quirky and fun style but also more importantly achieved great success.
The mailer was placed inside a branded Eggbox (see what we did there) containing 12 branded mini cupcakes. The mailer was A4 flat size but through a clever fold and reveal mechanism was A6 when folded and placed inside the eggbox. The external packaging was also branded and it was sent by courier delivery. All recipients received a follow-up themed emailer and a phone call.
Ufton Court 'Adventure' Mailer Design
Ufton Court is an innovative charity that aims to change children’s lives through challenging and inspirational learning outside the classroom in particular those from disadvantaged backgrounds. The charity is based in the exceptional house and grounds of Ufton Court in Berkshire.
This mailer was required for a campaign promoting the trust's residential programmes for schools. It was sent to teachers and had to provide an at a glance flavour of Ufton Court and key information on what was available. It was also important to showcase the trust's new accomodation options to teachers who had previously visited.
Ufton Court provided some fantastic photographs and as the saying goes 'a picture paints a thousand words' so our design utilised that imagery with text kept brief as this mailer was just a taster of what was on offer with the primary aim of attracting enquiries. Teachers were able to visit the website or request a more detailed information pack.
on365 Mailer Design
on365 is an independent specialist provider of energy efficient datacentre and physical infrastructure services for public sector, SME and corporate clients across the UK and Europe.
This was a simple A5 double-sided mailer to promote a new environmental datacentre audit service being launched by the company. For an introductory period of time, to support the launch, this service was being offered free of charge.
As an audit is difficult to represent graphically and we wanted to avoid the use of standard and somewhat cliche IT imagery we took a different slant with a light-hearted twist on the key message that the service was free and without obligation because following a test campaign we knew that recipients were very aware of the value of this offer but were dubious of the possible catch or strings.